Wellbee Acquired by Benefit Systems

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Wellbee, a psychotherapy and personal development platform, has been acquired by employee benefits market leader Benefit Systems after four years of operation. The company's main investor and co-founder – Tar Heel Capital Pathfinder fund – has exited the investment. Wellbee will continue to develop within Benefit Systems' structures, building its position as a mental health market leader in Poland.
Darek Milewski and Paweł Chrzan, Wellbee co-founders

Wellbee connects patients with appropriately matched mental health specialists. The platform operates in both B2C and B2B models, offering users access to over 300 verified experts in psychotherapy, psychiatry, coaching, and other specialized mental health and wellbeing services. It also conducts psychoeducational activities, supporting mental health awareness by providing patients with courses, articles, podcasts, and events developed by top specialists.

Wellbee’s services have been used by tens of thousands of users to date, including individual patients and corporate employees – the platform is a wellbeing partner for business clients such as Canon, E.ON, Brenntag, and EPAM.

The company’s co-founders are Paweł Chrzan (who led the R&D department at Booksy before founding Wellbee and previously worked at Facebook and Google) and Dariusz Milewski (a strategist with over a decade of experience working for major market players, including PwC).

“Thanks to our fantastic team and the support of investors who believed in the project very early on, we managed to build a market leader. We are proud to have directly helped tens of thousands of people and, through educational activities, inspired hundreds of thousands to take care of their mental health. Collaboration with Benefit Systems will allow us to further develop our product, including preventive technologies enabling early identification of potential problems and offering tailored solutions from the wide range of Benefit Systems and Wellbee services,” says Paweł Chrzan, co-founder of Wellbee.

Wellbee was founded in 2020. The impetus for its creation was the growing interest in psychotherapy services, further strengthened by the COVID-19 pandemic. The company has developed from the beginning within the portfolio of Tar Heel Capital Pathfinder fund, which is its co-founder and actively supported the management team from idea validation to exit – including in strategy and product development, as well as securing subsequent funding rounds. In 2022, WP2 Investments invested PLN 3.5 million in the company, and in 2023, bValue Fund joined Wellbee’s investors.

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“We built the company together with the founders. Working with Paweł, who was responsible for Wellbee’s product concept from the beginning, we refined the business model and supported the team in entering the B2C path. Adding Darek to the team, with his expertise in enterprise consulting and knowledge of the mental health sector and business models, allowed the company to accelerate the development of the platform’s B2B offering. The experience and commitment of both founders led the company to become the online psychotherapy leader in Poland and attracted interest from a strategic industry investor,” says Radosław Czyrko, Managing Partner at Tar Heel Capital Pathfinder. “We are pleased with the company’s development so far and wish the team continued success.”

The current transaction, along with previous share sales, brought the fund a return on investment of 10x the invested capital.

“We identified online psychotherapy as one of the most promising investment areas in the digital health sector. This market analysis allowed us to get ahead of a trend that is now obvious to the entire sector,” says Maciej Kosuń, Investment Manager at Tar Heel Capital Pathfinder.

Wellbee will continue operations within Benefit Systems’ structures. The company plans to leverage synergies and opportunities arising from cooperation with Poland’s employee benefits market leader, particularly strengthening the development of the B2B segment.

“Over the past four years, we have gained the trust of not only individuals, but also corporate clients, who increasingly understand that caring for employees’ mental health is no longer just a benefit, but a standard that translates into real business results. Thanks to Benefit Systems’ strong market position, we will be able to reach thousands of new companies and millions of their employees in Poland and international markets,” adds Dariusz Milewski, CEO and Co-founder of Wellbee.

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WP2 Investments, the company’s second investor, has also exited the investment.

“Our investment in Wellbee has been a two-year adventure with a company where literally everything worked out. It’s a model project because Wellbee created an ideal, complementary founding duo, the company solves an important social problem, has amazing traction with multi-year linear business growth, and investors ensure financial success by selling to a strategic investor. It was also a project perfectly aligned with our portfolio, as impact investing is one of our operational pillars,” says Wojciech Pysiewicz, co-founder of WP2 Investments.

For Tar Heel Capital Pathfinder, the sale of Wellbee is another exit to a reputable industry investor. The fund plans to invest in approximately 30 new projects in the near future, using funds from the investment vehicle launched in September.