Partnerplace.io users are most often companies offering IT products or services that use external partners and referral programs as a source of customer acquisition. This group includes providers of e-commerce platforms and enterprise management systems, MarTech solutions, hosting, payment, and cybersecurity, as well as all types of agencies.
“For businesses with several dozen partners, CRM systems and simple spreadsheets are no longer sufficient. Until now, the SME segment didn’t have much choice – due to their price, PRM systems were mainly used in large international corporations and were usually not available to smaller enterprises at all. Partnerplace is tailored to the needs of such companies and allows saving an equivalent of 1.5 full-time positions for every 100 partners,” says Kacper Gugała, manager of the Partnerplace platform, previously responsible for developing the Polish market in a popular e-commerce platform.
Partnerplace facilitates building and managing relationships with referring partners: it collects data, tracks collaboration and communication history, calculates commission amounts, allows easy management of payouts, and gives partners transparent insight into what happens with the referrals (leads) they provide. The tool is built in a white-label format, allowing complete customization of the appearance to match the client’s visual identity and the use of their own domain and email addresses.
“We implement several new features every month, and within two months we intend to launch a ‘partnership marketplace,’ a mechanism that allows easy acquisition of new partners from our network. For users, this will bring enormous value for business development, especially for smaller companies where often one, at most two people are responsible for acquiring, maintaining relationships, and developing partnerships,” says Simon Baradziej, CTO of Partnerplace.
The platform’s clients include entities from the U.S. and Europe, including Poland and the Netherlands.
“We are very impressed by the operational efficiency of the founders and the enthusiastic reaction of customers to the first versions of Partnerplace products. In our opinion, the project has a great chance of achieving global success, and we are glad that we can support the team in this,” comments Michał Wrzołek, Senior Investment Director at Tar Heel Capital Pathfinder fund, which supported the Partnerplace platform with funding of €350,000 at the beginning of this year.
Globally, the value of the partnership management market is currently estimated at $3 billion, and it is predicted that its CAGR over the next 8 years will be 5.2%[1].
[1] https://www.globenewswire.com/news-release/2024/07/05/2909120/0/en/Partner-Relationship-Management-Market-to-Hit-US-4-87-billion-by-2032-Driven-by-the-Need-for-Scalable-Collaborative-Channel-Partnerships-Research-by-SNS-Insider.html