Primetric joins forces with a giant from the USA

5 minutes
Primetric, a SaaS tool for employee workload management and financial planning, has just been acquired by the leading American PSA (professional services automation) software provider, BigTime. Pathfinder has been supporting the company since 2020 as its first investor.

BigTime is a popular American platform for time tracking, project management, and invoicing. Primetric caught the attention of the industry giant with its success in the European market, with over 17,000 users in fifteen countries using the Polish tool. The merging companies have an ambitious goal: to create a product that will be the number one among professional services automation (PSA) software for small and medium-sized service firms worldwide.

The startup, initially co-founded by three founders: Zbigniew Wantuła, Jędrzej Anisiewicz, and Arkadiusz Terpiłowski, has grown to over 30 employees in less than four years. During this time, the Monthly Recurring Revenue (MRR) has been growing at an average rate of over 190% each year. Along the way, the project also received support from three Polish investment funds: Tar Heel Capital Pathfinder, the company’s first investor, was later joined by and WP2 Investments.

As a result, Primetric quickly became one of the most advanced yet user-friendly solutions for employee workload management and financial forecasting, favored by leading professional service firms in the region.

“BigTime shares our vision, mission, and values,” comments Zbigniew Wantuła, Managing Partner at Primetric. “The goal of both our companies is to provide customers with top-notch tools that support the growth of service-oriented businesses. By joining forces, we will be able to offer a comprehensive range of functionalities and even better service quality.”

The combination of BigTime’s software supporting key operational aspects (such as invoicing, time tracking, and project management) with Primetric’s module for employee workload management and financial planning will allow offering value to service firms at every stage of development.

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The tool will enable managers to, among other things, manage employees’ time and skills, minimize project and financial risks by creating better financial predictions based on employee project assignments, maximize profits, and gain a bird’s-eye view of all operations.

With its strong market position and financial backing from top VC funds, BigTime will empower Primetric to reach a larger market and offer current users new functionalities that cater to the needs of growing businesses.

Simultaneously, the acquisition will also increase BigTime’s market share and enable the company to attract new international clients. 

“This acquisition represents a natural fit for both BigTime and Primetric, making us both stronger together,” said Brian Saunders, Founder and CEO at BigTime Software. “Both companies have been committed to providing cutting-edge solutions tailored to the unique needs of mid-market professional services firms. By joining forces, we broaden our capabilities and offer our customers a unified solution that streamlines complex workflows and drives value across the entire project lifecycle.”

After the merger, both platforms will reach over 100,000 users in more than 2,800 service firms worldwide. The acquisition will not disrupt the normal operations of the companies – agreements with both existing and new customers will remain unchanged in terms of pricing, scope, and services provided.

At the same time, the founders of Primetric will become key operational partners in the combined company, retaining influence over the future development of the tool.

For more information please see Primetric’s press release.